Digital products are supposed to give you more freedom.
Not more “why did I sign up to run this launch again” energy.

This week’s email is your permission slip to build offers that fit you.
We’re talking personality-driven programs, energy-smart delivery formats, and why different is often better.

Here’s what I’m covering:
👀Creating digital products that you’ll enjoy scaling
🌟The non-financial impact your business is having in the world
⚡How to focus on high-impact activities

💡Idea of the week: Create programs that fit your personality.

Whether you’re creating digital products, online courses, group coaching programs, or really any other offer → the key to enjoying the delivery, easily marketing them, and delivering great value is in designing them with your personality and strengths in mind.

We want to look at how to design programs that not only deliver value to your customers but also feel natural and energizing for you to run.

🤯 After all, a business that doesn’t suit your personality isn’t one you’ll enjoy scaling.

So why does this even matter?
Programs designed to match your style will be easier to implement, more engaging for your clients, and sustainable for you in the long run.

That last part is probably the most important.
Scaling with digital products or programs is great but it needs to be sustainable for you.

Take it from someone who’s launched everything from low-ticket products to live coaching programs: You want to create offers that work for you and your people.

⚡ Running a program or launching a digital product that drains you is not fun, and not sustainable! It’s okay to create offers that are different to the ones on the market.

You’ve likely refined your services to fit your life already.
You cut the parts that didn’t work, simplified the steps, and found a better flow.
Your digital programs deserve the same level of intention.

Whether you thrive on 1:1 connections, love teaching groups, or prefer creating something once and marketing it over and over, your program should reflect how you like to work.

Pay attention to these things when scaling with digital programs:

1. Do you need to accommodate chronic illness, family schedules, or energy shifts?

2. Are you more introverted or extroverted? How does that affect delivery?

3. Do you love live interaction, or prefer async support like chat or feedback forms?

4. Is writing your jam, or do you shine on video or audio?

5. Do you want to update your program regularly, or only once a year?

These answers shape how you structure your program, and how sustainable it feels once you're in delivery mode.

I’m creating a free offer clarity worksheet that will help you figure out what elements you should include (and exclude) in your programs based on your strengths and personality. Reply with the word CLARITY and I’ll make sure to send it to you as soon as it’s ready.

👀 This Week’s Action:

1. Identify Your Strengths & Desires

   Start by asking:
   → What parts of your business energize you?
   → What parts drain you?

   Use tools like CliftonStrengths or your favorite personality framework to spot patterns.
   You might thrive with writing, video, teaching live, or designing templates.

   
   

2. Choose a Delivery Format That Fits You

   Let your offer match how you work best.

   • Do you love teaching live? Try workshops, group coaching, or weekly calls.

   • Prefer evergreen? Build a self-paced course or repeatable digital product.

   • Crave deep 1:1 connection? Go high-touch with personalized support.

   • Want to share in smaller doses over time? A monthly membership might be perfect.

   • Hate video? Skip it. Focus on formats you enjoy because your audience will feel the difference.

   
   Here is an example of how your digital programs might differ from other creators’ programs:
   
   > Creator A thrives on live calls and shows up weekly with energy.
   > Creator B avoids live calls and offers async support through chat or forms.
   > Creator C designs low-maintenance offers with smart FAQs and limited updates.
   > Creator D built an AI assistant to handle support 24/7.

   Each approach works because it fits them.

   
   

3. Match Your Program to Your Energy Levels

   • If you’re energized by frequent interaction, offer shorter, recurring sessions (e.g. weekly group calls).

   • If you need downtime to recharge, design programs with longer timeframes (e.g. a quarterly cohort model).

   • If you struggle showing up on video create digital products that don’t need video elements.

     
     You’re trying to pay attention to your energy levels, your strengths (writing, audio, video), your personality, and obligations outside of work that may impact the creation and delivery of the program.

     
     

4. Test the Fit Before You Commit

   • Pilot your program with a small group to see how it feels for you and your clients. Adjust as needed to ensure it aligns with your personality and energy.

   • You’re also trying to test the format that works for your audience and the specific content. Sometimes we think bigger is better but customers want the result and they’ll take shorter and more focused if it gets them that result.

By designing programs that suit YOUR personality, you’ll not only build a business you love but also attract clients who appreciate your unique style.

What’s one small change you can make this week to bring your offers into better alignment?
Let’s build something that fits you.

🎧 Want help creating/ refining offers to fit your personality and strengths?

Here are some ways we can work together to make that happen:

1. Your Next 90 Days: A private 1:1 call with me.
   
   Let’s refine your offers to fit your personality, strengths, and goals.

   In this 2-hour session, we’ll create a personalized 90-day plan tailored to your goals, business model, and working style.

   
   Use it to:

   → Restructure for more time freedom
   → Map out a launch or marketing plan
   → Streamline systems or workflows
   → Work on a specific element of your business with me
   
   Learn more or book here!

   
   

2. The Aligned Suite:
   A 1:1 private experience with Kathryn, if you’re ready to grow beyond 1:1 work by building scalable offers, simple sales funnels, and digital programs that feels like an extension of your expertise.
   
   You’re ready for the next stage of your business and you know it includes digital programs like digital products, courses, or group programs. You want someone to guide you through the creation of the offers, the setting up of your sales funnels, and the creation of your programs. From ideas to launch, you’re looking for someone who has done it before and can help you stay focused on what matters.
   
   We will design a product suite and sales system that aligns with your business and your life.
   
   I only have a few spots for this each year because it’s very personalized and intensive. If this is something you’re interested in learning more about just hit reply and I will send through the details to see if it’s the right fit for you.

🦄 In Your Corner

Your Work Matters!
The impact you’re creating for your clients goes far beyond numbers.
Never forget the ripple effect your business has on others.

What you don’t see 👇

• The parent that repeated your mindset shift to their child and the child repeated it to their friends at school

• The business owner that finally can breathe because your work helped save them hours

• The client that felt confident for the first time in a long time because of the work you did

• The clarity your client got in their business after working with you

• The change in the lives of customers your client is able to serve because of the work you’ve done

What are some non-number shifts your clients experience when working with you?
It’s easy to underestimate your impact especially when that annoying voice in your head perks up and tells you otherwise.

Take a moment to look at the ripple effect your work has on the world. ❤️

🍭 Best Finds This Week

• How to make a good first impression with your brand

• VIP Days reimagined

• Choosing priorities in your business and life

• 6 Tips to Organize your Canva Account for Efficient Client Pin Creation

Reader Feature: Sue Crites of With Sue Crites

• What does Sue do? 
  Sue is a Pinterest Ads and Facebook Ads manager.
  She’s gone through my Pinterest Manager course (The Pinterest Gameplan) and has worked with business owners growing their Pinterest accounts organically and through paid ads. She’s also a certified Facebook ads manager.

  
  

• Something I loved on her site:
  Her free download to help you turn website traffic clicks into customers.
  We always think about getting traffic to our offers but we don’t always spend enough time thinking about how to increase conversions when that traffic does arrive. Here is the guide if you want to see what she recommends to her ads clients.

  
  

• How to connect with Sue:
  Connect with Sue on LinkedIn here!

🫡 KM Tip of the Week

Focus on high impact activities.

You’ve heard people say:
“Spend 80% of your time on the 20% of tasks that drive results”.

But in the day-to-day?
That 20% gets buried under client work, admin, and the latest shiny idea.

Not all tasks move the needle equally.
→ Building a strategic funnel? High impact.
→ Tinkering with fonts on a Canva graphic for 30 minutes? Probably not.

Focus on the work that will lead directly to profit:
1. Create your offer, funnel, and product that can scale
2. Market, market, market, market, and did I say market?
3. Delivering great customer experiences and asking for testimonials so that you can
MARKET 🙂
4. Refining your messaging, call-to-actions, and systems to help your marketing efforts convert
5. Go back to 2 and repeat.

Your business is going to have it’s own 20% of tasks that drive results.
→ Make a list of a the tasks that get results
→ Make a list of tasks that support the functioning of the business
→ Make a list of tasks that don’t get results and aren’t required to support the business

Start your week by focusing on the first list.
Then move to the second list.
Cut the third list.

🫠 Anybody else?

When you realize you created a new offer just because you got bored of marketing the old one.

Keep showing up, keep refining what you’ve already got, and as always, have a bit of fun in the process! 💛
- KM