🍭 Pinterest + Your Sales Funnel

🎯 Step 1: Decide if Pinterest is the Right Fit

Before you pour time into Pinterest, ask yourself 3 things:

→ Are my ideal clients actively searching for the topics I cover, on Pinterest?
→ Do I have content or offers that answer their search queries?
→ Do I have a clear next step for them to take once they click through?

If your audience uses search-led platforms (like Google, YouTube, or Pinterest), the answer is probably yes.

If your audience finds you more through relationships or communities, Pinterest may play a smaller role.

When Pinterest fits, it becomes your first touchpoint in the customer journey: aka the top of your sales funnel.

🧭 Step 2: Understand Its Role in Your Funnel

Pinterest sits firmly in the discovery stage of your sales funnel. It’s where people first realize you exist.

The Pinterest pin has a lot of jobs and one of them is to lead people to the next step: a blog, a freebie, a product, or a resource that deepens the relationship.

Its real power lies in how many doors it can open 👇🏻

It can look like this:
Pinterest → Freebie → Welcome Sequence → Product Offer
Pinterest → Blog Post → Email List → Digital Course
Pinterest → Product Page → Sale or Retargeting
Pinterest → Podcast episode → Sale/ Freebie/ Social media follow

When you map your sales funnel with Pinterest at the top, you can see how it acts as a traffic system feeding multiple touchpoints at once.

🧱 Step 3: Make Pinterest Work for You

What gets clicks is a message that matches search intent.

A beautiful pin with your brand colors can build awareness but it won’t convert if it doesn’t speak to what your audience is actively searching for.

Think of Pinterest as visual SEO.
You first have to show up in search results, then earn the click by clearly answering the question they were asking.

💫 Your design gets attention.
🖱️ Your title, copy, or content on the pin earns the click.
🧵 Your sales funnel drives deeper connection.

That’s how Pinterest quietly and consistently powers your business while you work, rest, or launch your next product.

⚡ Step 4: Connect Pinterest to Your Funnel Goals

Once someone clicks through from Pinterest, they’ve taken the first step in your customer journey.
Your job is to have the next step ready.

The most profitable touchpoints after Pinterest are your:

• Email newsletter: where connection and conversion happen over time

• Product sales pages: where direct buying happens immediately

But the others are just as important (blog, podcasts, your other content, etc.).

The first step is ensuring every Pinterest click leads to one of these intentional destinations and not just your homepage.

👀The second step is ensuring that once they get to that destination you have ANOTHER next step available.
If they land on your blog but it doesn’t provide a clear next step you’ve got a disconnected funnel.

So if you’re getting clicks but no conversions make sure your funnel is connected (no dead-ends).

When Pinterest and your funnel work together, you create a system that moves people from discovery to decision naturally (without force or pressure but instead with logical next steps).

🎓 Ways to dig deeper.

Once you understand where Pinterest fits, the next step is making it work with your sales funnel systems.

Here are three ways to help you do that depending on where you’re at:

_{*My courses: You can ask me any questions you have (basic or advanced questions) directly via email for personalized support.}

🎯 This week’s action:

Take 10 minutes to do a quick rough draft map your sales funnel from start to finish. If Pinterest is one of your “top of funnel” elements (or you want it to be) 👇🏻

Answer these Q’s:

→ Once people click on my pins where do they go?
→ Have I included all relevant touch points (freebie, blog posts, products, etc.)?
→ When they land on the next touch point, is there a clear next step after that?
→ Are there any spots in the sales funnel where there is a disconnect/ dead-end?

If you can draw a customer journey line from Pinterest to product, you’re one step closer to a connected Pinterest sales funnel that converts.

More marketing platforms or tactics won’t help a disconnected sales funnel.

Start with auditing your sales funnel/ customer journey to find where the disconnects are and close those gaps.

Sales and profitability from marketing efforts usually come from fixing your current system and refining it, not creating an entirely new one (that also has disconnects).

Also don’t forget to vote on the poll above please (and thank you!).

If you have any questions about the courses or strategy session, send me an email and I’ll happily answer them.

Have a great day!
— Kat 🍭