🧠 What’s actually happening?

Here’s the thing most business owners forget:

→ You see everything you post.

You see the sales page, the email, the stories, the social posts, the graphics…all at once.

Your audience doesn’t.

They might catch a few of your posts, read a few launch emails, or land on your sales page and never click the FAQ dropdown buttons.

You’re living in full color all day → they’re only catching snapshots in between their work and life.

And those small moments are rarely enough to help them fully understand what your offer can actually do for them.

If you’ve ever received a message saying, “I didn’t know you offered that”, you’ve probably thought… “how could you not know? I feel like I talk about it all the time”.

And that is your reminder that not everyone sees all of your content!

🎯 So your job isn’t to reinvent your message

It’s to repeat it.

Instead of trying to switch up your messaging, create new graphics, or change your copy all the time 👇🏻

Focus on communicating the following:

→ The transformation your offer provides.
→ The information your customer needs to make an informed decision.

Over and over again.

Every repetition builds clearer understanding and trust.

⚡ Your reminder for this week

If you’re launching any kind of offer (or planning your next one) remember:

Repetition isn’t boring, it’s effective.

The goal isn’t to sound new every day.
It’s to help your audience connect the dots and feel confident saying yes.

Say it again.
And again.
And again.

If you feel like you’ve said it 1000 times before, good 🙂 Say it again. I guarantee you someone in your audience will be seeing it/ hearing it for the first time.

And some audience members will have heard it a few times before and finally be ready to say yes.

🎯 This week’s action:

Go look at your last piece of launch content (whether it’s a service offer or digital product).

Answer these questions:
→ Did I explain the transformation clearly?
→ Have I shown this message in more than one format (email, Instagram Story, Carousel, etc.)?
→ Is there content I’ve already shared that I can share again?

If not, that’s your task for this week.
Take your key message and share it again.

Have a great week!
— Kat 🍭