🌱 What makes something a low-energy method?

“Low-energy” does not mean low effort or low value.

It still requires strategy and time commitment.

But it’s a marketing method that works behind the scenes or in an ongoing way to build momentum.
It could be more asynchronous, evergreen in it’s format, or systematized.

It’s the kind of marketing that grows like a garden.
You plant seeds and with the right nurturing, they bloom over time.

I call these low-energy methods because when I have lower energy these methods are working in the background to grow my business.

They’re methods I can invest in and put effort into so that if I need some time offline, they’re still growing and creating momentum.

💡 6 Low-Energy Strategies:

Here are some of my favorite low-energy (but high-impact) strategies and how they connect to your overall marketing system:

1. Pinterest Marketing:

Think of it as a visual search engine. When someone searches for a topic, your pins show up with solutions.

Your content lasts for months (sometimes years) and drives traffic to your opt-ins, blog posts, and products long after you post.

It still requires nurturing and effort.

📌 How it fits your system:

• Pinterest pins → Lead to freebie opt-in → Lead to email list (sell products).

• Pinterest pins → Lead to blog posts → Lead to digital product sales page OR freebie links OR other blog post.

• Pinterest pins → Lead to digital product sales page (for a template, course, etc.).

• Pinterest pins → Lead to other content online (podcasts, guest posts, short/long-form content) → Lead to freebie.

It drives long-term traffic to every part of your funnel and because it’s search based, you can appear in relevant searches even if your pin is 2 years old.

2. SEO, GEO + Blogging:

One great blog post can attract the right people over and over again.

Pair that with Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and you have an engine that runs on relevance.

GEO is all about optimizing for AI search experiences. I have clients that have invested in SEO for years and they’re booking multiple clients from AI searches because their content was relevant and optimized. GEO does require slightly different strategies, but it’s worth looking into.

Your blog post is a gateway to build trust, educate, and sell your digital products. When it’s optimized, it works to nurture your audience through their discovery and buying process.

📌 How it fits your system:

• Search Engine Query → Lead to blog posts → Lead to digital product sales page OR freebie links OR other blog posts.

• Search Engine Query → Lead to freebie opt-in → Lead to email list (sell products).

• Search Engine Query → Lead to digital product sales page (for a template, course, etc.).

3. Email Marketing Sequences:

Set up a welcome sequence or email sequence and let it build connection with every new audience member.

This is the heart of your nurture and conversion system.
You write it once (I do recommend tweaking it over time), and it continues to build connection, provide value, and make sales.

📌 How it fits your system:

• Freebie opt-in → Lead to email welcome sequence → Add to segmented or general email list.

• Product purchase → Lead to onboarding sequence → Lead to cross-sell, up-sell, or down-sell of relevant products.

• Soft launches → Enter segments into launch sequence → Lead to cross-sell, up-sell, or down-sell of relevant products → Lead to post launch sequence.

Email sequences let you welcome, nurture, provide value or solutions, and sell your products consistently without always being in “live launch mode”.

4. Guest Posting, Guest Podcasting + Guest Interviews:

With these guest appearances you create content once (written, audio, or video) and you show up on a new platform, in front of a fresh audience, with zero social media required.

You get access to someone else’s audience by providing value.
It grows your visibility and credibility.

This format is great for deep connection without needing to be “on” every day.
Audio content builds deep connection. People hear your voice, your story, and your insights.

I still get emails saying they heard me on a specific podcast (6 years later).

📌 How it fits your system:

• Guest content post → Lead to freebie opt-in OR digital product.

• Guest podcast episode → Lead to freebie opt-in OR digital product.

• Guest interview → Lead to freebie opt-in OR digital product.

5. Public Relations & Features:

I know, I know…The term public relations makes it feel very high-energy but hear me out.

Answering a PR query, submitting a quote, or being featured in roundups gets your name in new spaces, without ongoing energy.

Quality is important here though.
Some of the best features and PR comes from following option 4 as well and creating content for their platform.

Being featured builds your credibility and gets your name in front of new people who are already paying attention » but it should be the right attention.

📌 How it fits your system:

• PR quote/ round-up/feature → Lead to freebie opt-in OR relevant content→ Lead to email list (sell products).

6. Pre-recorded Trainings or Collaborations:

Create high impact video trainings OR written guides once and let them be included in different bundles, summits, or client libraries for months to come.

The best results come from creating highly-relevant trainings or guides.

If you’re feeling higher energy you might deliver this training live in another business owner’s community.

Collaborations come in many forms and can help you gain visibility in front of a highly engaged and relevant audience.

📌 How it fits your system:

• Training or guide → Lead to freebie opt-in→ Lead to email list (sell products).

• Live training → Lead to freebie opt-in → Lead to email list (sell products).

• Other collab opportunity → Lead to freebie opt-in → Lead to email list (sell products).

Each of these works beautifully on its own. Even more so when paired with a strong digital offer and clear transformation.

🦄 A Quick Poll:

Which of these low energy marketing options do you want me to dig deeper into?

Think: sharing details about how to use them to sell your digital offers and how they can drive sales behind the scenes.

🤝 A quick reminder:

Just because you’re choosing lower-energy strategies doesn’t mean you’ll get lower results.

And just because something requires more energy doesn’t mean it’s bad or wrong.

Every platform and every strategy has the power to work when paired with intention and consistency.

🎯 This week’s action: Map your customer journey

Pick one marketing method to focus on this month.

If you’re adding digital products to your business, ask yourself:

• What would feel sustainable to create?

• What strategy aligns with how I like to connect?

And then: Commit to one.

You don’t need to build the whole machine in a week. But one pin, to one blog post, that sells your product is a powerful starting point.

Next week, we’re exploring high-energy methods that work well when you’re ready to show up a little more visibly, so you can layer both styles into a marketing plan that feels like you.

Want to use low-energy marketing methods but feel stuck on where to begin?

Let’s create a 90-day marketing plan that works with your energy, not against it.

In a Your Next 90 strategy session, we’ll:

→ Get clear on what’s working (and what’s not) in your current marketing
→ Map out the low and high-energy strategies that actually suit your strengths
→ Build a focused, personalized 90-day plan you’ll actually want to follow

You don’t have to figure it out alone.
Let’s build a plan that helps your business grow in a way that feels good to you.

**For the month of August, I’m including 1 month of private Voxer access to all strategy sessions at no additional cost to you. Don’t select the Voxer add-on, I will automatically apply it to your booking.

😂 Meme of the week

When you were hustling on a bunch of social platforms but now you’ve got Pinterest, SEO, and email doing the heavy lifting.

Don’t forget to vote on the low-energy marketing options you’d like me to do a deep dive on.

Next week we’re talking about the higher-energy methods. 💖

Have a fantastic day!
— Kat 🍭