👀 Why this matters

Effective marketing is the overlap between:

⟫ Your energy & personality

⟫ The marketing methods you enjoy using

⟫ Where your customers are actually paying attention

Think of it like a Venn diagram.
When you find the overlap, that’s your sweet spot.

🍭 Low vs High Energy Refresher

Here’s a quick recap of the methods we’ve covered:

Low-energy, high-impact methods:

• Pinterest Marketing

• SEO, GEO + Blogging

• Email Marketing & Sequences

• Guest Posting

• Podcast Interviews

• PR Features

• Pre-recorded trainings for other people’s programs

High-energy, high-connection methods:

• Live webinars & workshops

• Social Media (short-form or long-form)

• Running your own community

• Speaking on stages, hosting virtual summits/ in-person events

• Live video or audio content

• Pop-up Q&As or AMA sessions

• Challenges or Bootcamps

Some people consider YouTube videos a low-energy method that works in the background because YouTube videos are searchable.

Other people find the creation of videos to be a high-energy method that builds connection with customers in the comments.

It doesn’t matter which one you categorize it as.
What matters is understanding if it matches your energy, where your customers are searching for things, and whether it’s the kind of content you’ll enjoy creating.

🍬 Examples of meeting them where they are

⟫ Do your customers listen to podcasts? If so, which ones?
That’s a clue that guest podcasting could be worth your time.

⟫ Did you know some businesses don’t even use social media?
Instead, they sponsor highly relevant email newsletters. Why?
Because that’s where their customers are already paying attention.

⟫ If your ideal buyers are constantly searching for solutions on Google or Pinterest, then showing up in those search results might be far more effective than a social post.

⟫ If they’re professionals who scroll LinkedIn for thought leadership, a well-placed article might land better than a TikTok dance.

⟫ If they watch YouTube tutorials, explainer videos, or “day in the life” content, a channel could put you directly in front of them.

But remember…
You’re building a marketing plan that works with your needs as well as your customers.

Let’s create a marketing plan that works with your energy, not against it.

In a Your Next 90 strategy session, we’ll:

⟫ Get clear on what’s working (and what’s not) in your current marketing
⟫ Map out the low and high-energy strategies that actually suit your strengths
⟫ Build a focused, personalized 90-day plan you’ll actually want to follow

**For the month of August, I’m including 1 month of private Voxer access to all strategy sessions at no additional cost to you.

Don’t select the Voxer add-on, I will automatically apply it to your booking.
You need to book in August but you can choose a date for your session between now and the end of December 2025.

🎯 This Week’s Action:

Go through the list of low and high-energy methods above.

For each one, ask:

👉 Are my customers here?
👉 Do they consume content in this way?
👉 If yes, what kind of content are they searching for or engaging with?

Once you’ve mapped this out, you’ll have a clear picture of where your marketing energy can meet your customer’s habits.

😂 Meme of the week

Me trying to figure out if my audience hangs out on Pinterest or podcasts.

Next week we’re going to take this even further and look at how to combine your low-energy and high-energy methods into a 2-layer marketing system that grows with you.

Stay tuned…it’s where the magic really comes together.

Have a fantastic day!
— Kat 🍭